I always suggest my start-up entrepreneur friends to adopt the smart and free method of marketing. I used my social network at much as possible. I started using Facebook and LinkedIn during the first semester of engineering. I love to interact with people on personal and professional level on online social platforms. I had about five thousand contacts in online network by the last semester of college and able to regularly be in touch with more than 40% of the contacts on the social network. In total, by the last semester I had a global network in more than seventy countries. When I launched my first venture, Raiden Design Xpress, I requested all my social network friends to promote it on their wall. Because of their professional references only I succeeded in getting the first four clients within a month for Sainfoinc.
In addition of being active on the online social networks, I started attending conferences like TIECON (Jaipur), TERI Sustainably conferences in New Delhi. Since I was pursuing engineering from Jaipur, I started travelling between Delhi and Jaipur to attend these kind of conferences and harnessing their potential for networking and learning. When all college-mates were busy enjoying college life in such precious time, I was patient and dedicated towards my goal.
In the end I would like to say that one should be not afraid of failure, be dedicated and be determined. These are the three key ingredients of a true entrepreneur. Entrepreneurs are always ready to take risks and face challenges.
Few Lessons for Start-ups and Entrepreneurs
- Accept failure as a part of journey.
- Keep your eyes open for opportunities.
- When opportunity knocks, be ready to grab it.
- There is no set path to success.
- Don’t worry too much.
- Drop your ego.
- Frame your goals.
- Follow your passion.
- Be enthusiastic about what you do.
- Be open to trying new things.
- Don’t be scared of making mistakes. Just do it and learn from it.
- Be Polite
- Be Punctual
- Be Prompt