Mahatma Gandhi, The Ultimate Marketing Guru!


Mahatma Gandhi

Gandhi has been my favorite for seminars on leadership and management for years! In fact, in the last chapter of my first book Count Your Chickens Before They Hatch, I described him as the ultimate successor of Krishna as a management guru! The reason is simple! To me, there is no greater a management guru than Krishna; and the Gita is my ultimate guide to management! Krishna guides a handful of five brothers to victory against the army of a hundred brothers in the mythological Mahabharata, and in a similar way, Mahatma Gandhi guided us to Independence against all odds! Whether Krishna was true or not is debatable, but Gandhi was for real! And what we all know about Gandhi is that when he died, he said, “Hey Ram, He Ram, He Ram,” – though now even that is debated by various scholars. However, what many of us don’t know about Gandhi is that he used to read the Gita daily and called it the most important guide to success.

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Key Of Wisdom – Bai Fang Li

Bai Fang Li

His name is BAI FANG LI. He is a rickshaw operator most of his life, providing services to people who need to go from one place to another for a small fee.

His body is small, even too small compared to other rickshaw operators. However, he is very energetic and enthusiast. He starts his routine at 6am and ends his days after the hard work not sooner than 8pm.

All his customers like Bai Fang Li, because he is friendly, and his smile never leaves his face. He never determines the fee that his customers must pay, but he relies on the customers’ generosity to pay for his services. Because of his good heart, more people prefer to use his services than others. Perhaps because of compassion to him, many people are willing to pay more than the going rates that most rickshaw operators charge. Maybe this is because they see how hard he, with his small body sweating, has to push till his breathing is heavy.

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Education Should Liberate You From The Past

Education is a process of liberation, but it has not been actualised anywhere in the world.

Liberation means liberating the mind from the past, from theologies and political ideologies, liberating the mind in such a way that when a student comes out of education he is just a clean pure seeker with no prejudice.

That beautiful sentence at the gates of the universities in India, `ya vidya sa vimuktaye’ — `education is that which liberates’ –, shows how man can be unaware. Liberation becomes impossible when the university itself has a certain prejudice, a certain programme to put into the minds of the students. So first dissolve Hindu, Muslim, Jaina, Catholic — these names, from the universities. Secondly: India… has more than one hundred universities, which is meaningless… The result is that the standard of education goes on falling. When you have so many universities you cannot get the best as professors…

Just because somebody has a university degree does not mean that he becomes automatically capable of teaching. Teaching is a totally different art. Passing an examination is one thing; to teach, you need to be articulate, you need to have a vast range of knowledge. I mean not only the textbooks that you have read in the university, you have to be constantly in touch with the growing knowledge.

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