TV has become almost a dirty word today’s marketing world. Most people, Especially the younger generations, seems to be spending all their time online. So who is watching TV.
Yes, agreed that we all love watching TV. But do we love watching Ads? Do we notice the zillion of them shown during the break? Actually, it’s the “Breaks” that are a problem and not the TV! Like in life, So in Marketing , we spend most of our time thinking of “Break”, be in the break up, or the big beak, or the lunch break-or for marketing men, the commercial break!