The Importance of Brand in Business

Brand Identity

What a good attractive branding can play a vital role to enhance your business? Creating a brand perception requires intrusion. Branding is an integral part of the business building process. Large corporations spend hundreds of millions of dollars building their brands, and there’s a reason:

  • Brands enable customers to remember your product-service.
  • Brands build customer loyalty and lead to repeat purchases.
  • Brands make it easier for current clients or customers to refer you to others.
  • Brands send a message as to what your customers can expect.
  • Brands convey an emotion.
  • Brands add value.

Branding is a very powerful component in business. The brand must have a logo to make branding easier and more possible. The consumers decide if they will buy a product or use a service based on how they view the brand.
Brand gives consumers the reason to buy it and wastes less time for consumer to choose.

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How the Domain Names are Hijacked?

No! This is not an article to help or encourage anyone trying to hijack a domain. Rather, this is like an eye-opener and a wake-up call for all those ignorant web-masters to secure their website domains.

From Wiki: Domain hijacking or domain theft is the process by which registration of a currently registered domain name is transferred without the permission of its original registrant, generally by exploiting a vulnerability in the domain name registration system.

Any website consists of 2 parts – a Domain Name System (or DNS) and a web-hosting server (where files reside). What this means is, in reality domain name and web server are 2 completely different entities and are integrated together before the website goes live.

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A new way of TV marketing

tv marketing

TV has become almost a dirty word today’s marketing world. Most people, Especially the younger generations, seems to be spending all their time online. So who is watching TV.

Yes, agreed that we all love watching TV. But do we love watching Ads? Do we notice the zillion of them shown during the break? Actually, it’s the “Breaks” that are a problem and not the TV! Like in life, So in Marketing , we spend most of our time thinking of “Break”, be in the break up, or the big beak, or the lunch break-or for marketing men, the commercial break!

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