Mahatma Gandhi, The Ultimate Marketing Guru!

MAHATMA GANDHI, THE ULTIMATE MARKETING GURU!

Mahatma Gandhi

Gandhi has been my favorite for seminars on leadership and management for years! In fact, in the last chapter of my first book Count Your Chickens Before They Hatch, I described him as the ultimate successor of Krishna as a management guru! The reason is simple! To me, there is no greater a management guru than Krishna; and the Gita is my ultimate guide to management! Krishna guides a handful of five brothers to victory against the army of a hundred brothers in the mythological Mahabharata, and in a similar way, Mahatma Gandhi guided us to Independence against all odds! Whether Krishna was true or not is debatable, but Gandhi was for real! And what we all know about Gandhi is that when he died, he said, “Hey Ram, He Ram, He Ram,” – though now even that is debated by various scholars. However, what many of us don’t know about Gandhi is that he used to read the Gita daily and called it the most important guide to success.

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Narayan Murthy’s Speech at NYU

Narayan Murthy

[N R Narayan Murthy, chief mentor and chairman of the board, Infosys Technologies, delivered a pre-commencement lecture at the New York University ( Stern School of Business) on May 9. It is a scintillating speech, Murthy speaks about the lessons he learnt from his life and career.]

Dean Cooley, faculty, staff, distinguished guests, and, most importantly, the graduating class of 2007, it is a great privilege to speak at your commencement ceremonies.

I thank Dean Cooley and Prof Marti Subrahmanyam for their kind invitation. I am exhilarated to be part of such a joyous occasion. Congratulations to you, the class of 2007, on completing an important milestone in your life journey.

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Key Of Wisdom – Bai Fang Li

Bai Fang Li

His name is BAI FANG LI. He is a rickshaw operator most of his life, providing services to people who need to go from one place to another for a small fee.

His body is small, even too small compared to other rickshaw operators. However, he is very energetic and enthusiast. He starts his routine at 6am and ends his days after the hard work not sooner than 8pm.

All his customers like Bai Fang Li, because he is friendly, and his smile never leaves his face. He never determines the fee that his customers must pay, but he relies on the customers’ generosity to pay for his services. Because of his good heart, more people prefer to use his services than others. Perhaps because of compassion to him, many people are willing to pay more than the going rates that most rickshaw operators charge. Maybe this is because they see how hard he, with his small body sweating, has to push till his breathing is heavy.

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The Importance of Brand in Business

Brand Identity

What a good attractive branding can play a vital role to enhance your business? Creating a brand perception requires intrusion. Branding is an integral part of the business building process. Large corporations spend hundreds of millions of dollars building their brands, and there’s a reason:

  • Brands enable customers to remember your product-service.
  • Brands build customer loyalty and lead to repeat purchases.
  • Brands make it easier for current clients or customers to refer you to others.
  • Brands send a message as to what your customers can expect.
  • Brands convey an emotion.
  • Brands add value.

Branding is a very powerful component in business. The brand must have a logo to make branding easier and more possible. The consumers decide if they will buy a product or use a service based on how they view the brand.
Brand gives consumers the reason to buy it and wastes less time for consumer to choose.

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Add Your Gmail Account to Outlook 2010 Using IMAP

First Login to your Gmail account, click settings and select the “Forwarding and Pop /IMAP” tab. Select “Enable POP for all mail” and “Enable IMAP” and click “Save changes”

Start Outlook 2010, choose the File tab from the menu and select the Info option from the left. Now click on “Add account” as shown below

Enter in your name, email address, and password twice then click Next. (This direct E-mail Account Setting doesn’t work for Google app. To configure Google App mail id skip this step and follow next step (Manually Configured) )

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